Privacy Policy

Effective date: January 25, 2019

This Privacy Policy applies to the website and related sites (referred to individually as “Site”).  This Site is owned and operated by Flow-Rite Controls, Ltd. And its affiliates and subsidiaries (collectively “Hydra Unlimited ™”, “we”, or “us”).  Hydra Unlimited has adopted this Privacy Policy to inform you of our policies and practices with respect to information collected from this Site.  Your use of the Site constitutes your acceptance of this Privacy Policy and your consent to the practices it describes.  This Privacy Policy applies only to information gathered on and through the Site, and does not apply to any other information, website, or application not owned or operated by Hydra Unlimited.  Please review this Privacy Policy periodically as we may update it from time to time. Each time you visit the or use the Site or provide us with information, you are, by doing so, accepting the practices described in this Privacy Policy at that time.


We value your privacy and, unless otherwise stated in this Privacy Policy, will not sell your personal information without your consent.  This section gives a brief overview of our data collection and use policies.  Please see below for a more detailed discussion of each topic.

We collect the following information:

  • Personal information that you provide us on a voluntary basis.
  • Information that your browser routinely shares with websites.

We use and disclose the information we collect for the following purposes:

  • To process your orders and provide services and support that you request or register to receive.
  • To open, maintain, and service your accounts.
  • To allow our independent sales agents and authorized dealers to contact you regarding products or services that you may be interested in.
  • To help us improve the Site, understand our users and their preferences, and to market our products and services.
  • To our contractors who provide supporting services so that they can access information needed for such services, but only on terms consistent with this policy.
  • To protect our business interests or the rights of others, when required by law, to cooperate with law enforcement, or in connection with the sale or merger of all or part of our business.

The Site use the following tracking technologies:

  • Cookies, web beacons and similar technology track movement across our website and keeps track of our registered users and their preferences.
  • Advertising services place ads on the internet for us, and they may use tracking technology. We do not share your personal information with these services.
  • Google Analytics may use cookies and browser information to provide demographic, statistical, and other information about the visitors to our website, such as their interests, hobbies, and preferences.

We use these commercially reasonable data security practices:

  • If you make a purchase through our Site, we, or our business partners, use Transport Layer Security (TLS) to process your payment information, and we store your personal information on firewall-protected servers.
  • We limit access to your personal information to those who have legitimate need to use it.

Other details about our practices:

  • Although the Site may contain links to other websites, this policy applies only to the Site owned or operated by Hydra Unlimited.
  • We use your personal information only for the purposes for which it is collected and consistent with this policy, and we retain your information as permitted by applicable law.
  • We may update this policy from time to time, but we will allow you to opt in to any material changes in how we use your previously collected personal information.

Information We Collect

Personal information that you provide: You may visit and browse the Site without providing any personal information.  We may, however, collect personal information that you provide to us on a voluntary basis.  When we ask for your personal information, it is so that we can provide a product or service to you and communicate with you about that product or service, or so we can provide you information about products and services that may be of interest to you.  However, you can always choose to opt out of these messages about products or services at a later time.

Information provided by your web browser: Like many other websites and applications, and regardless of which section of the Site you are visiting, we may record information that your browser routinely shares, and we may automatically track certain information based upon your behavior on the Site (“Aggregate Information”).  This information may include, for example, the URL that you have just come from (whether this URL is on our Site or not), the URL you go to next (whether this URL is on our Site or not), your computer’s browser information, mouse clicks, mouse movements, scrolling activity, text that is typed and your IP address.  Aggregate Information that is collected through the Site may be collected via Google Analytics. We will not attempt to associate this data with any personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to otherwise comply with law.

How We Use The Information We Collect

We will generally use the information that we collect to help us operate the Site, to provide requested products and services, to help us understand our users and their preferences, and to market products and services to our Site’ users that may be of interest to them.  The following provides a more specific discussion of our uses and disclosures of the information that we collect.  We will seek your consent before we use your personal information for any other purposes.

To provide products and services:  We may use the personal information collected through the Site to process your orders and provide services and support that you request or register to receive. For example, if you place an order via the Site, we will use your personal information, as necessary, to process your order and communicate with you about the status of your order.  We will also use the personal information collected through the Site to open, maintain, administer and service your account.

To communicate with you about products or services that you may be interested in:  We, or our authorized dealers or representatives, may use the personal information collected through Site to provide you information about Hydra Unlimited or its affiliates’ products or services that we believe you may be interested in.  You will always be given the opportunity to unsubscribe or opt out of receiving further communications or marketing emails by following the unsubscribe instructions in the email communication. 

To independent sales representatives and authorized dealers:  We may share information collected through the Site, including contact information and personal information, with our independent sales agents and authorized dealers to allow them to provide you with information about Hydra Unlimited’s or its affiliates’ products or services that you may be interested in.  If we share information with our independent sales representatives and authorized dealers, it will be for limited purposes, and otherwise in compliance with this Privacy Policy.

Information shared with our business partners:  To improve the products and services offered, we may use business partners to help us design and operate the Site or to provide other services to support the Site. For example, we may hire a company to run certain website applications or help us analyze our data. Unless otherwise indicated on our website, if we allow our business partners to access the personal information we collect, it will be for limited purposes and in compliance with this Privacy Policy.

Statistical Analyses of the information: We may use an analytics provider to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis, but we do not associate this data with personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law.  We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our services and product offerings.  Currently, we use Google Analytics to perform such functions.  Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google Analytics uses.  To understand how Google Analytics collects and processes data, please visit  We reserve the right to license or sell Aggregate Information about the visitors to and users of our Site, but this information will not be individually identifiable.

Payment for products: If you purchase any products through the Site, your payment information, including your credit card information, will be captured and processed by a third party provider that will manage the transaction.  Additionally, we will provide your name and address to any company that ships our merchandise.

Business operations, law enforcement and legal actions:  We may release your information without prior notice when we believe it is appropriate to prevent fraud; to comply with law or to cooperate with law enforcement activity or other governmental request; to respond to subpoenas, court orders or administrative agency requests for information; to enforce our policies; to protect the rights, property and safety of our business and of others; or when required or otherwise permitted by law. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our Site for illegal reasons. If there is a sale or merger of the company, division or business unit that operates the Site, we may also transfer the information we have collected in connection with such sale or merger.

Customized experience:  We may use the information that we have about you to provide and personalize some of the Site’ features or services (including ads), including with the help of automated systems and inferences we make, so that the Site can be more relevant and useful to you and others.  However, we do not use automated decision-making without human intervention, including profiling, in a way that produces legal effects concerning you or otherwise significantly affects you.

Cookies And Other Online Tracking Technologies

Hydra Unlimited uses cookies for your protection and convenience.  Cookies enable us to provide secure pages to our Site’ users without asking them to sign in repeatedly.  Most Internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored.  Please be aware; however, that some of the Site’ functions or features may not work properly without cookies.  

Hydra Unlimited allows trusted third parties to place advertisements for our products and services on sites and applications operated by others.  These trusted third parties may use cookies and web beacons to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our Site and other sites and applications that you may visit.  To support this interest-based advertising solution, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. If you access this Site using a mobile device, the third party may use anonymous identifiers if the device does not accept cookies. The information collected and used by this process is always anonymous and does not enable any third party to identify you individually.  You can learn more about interest-based advertising and opt out of such advertising from certain companies at

How We Protect Your Personal Information

Hydra Unlimited will use commercially reasonable means to protect the integrity of the Site and limit access to your personal information.  However, we cannot provide absolute assurances against, and will not be liable for, any breaches of data security or confidentiality due to system failures or unauthorized access by third parties, or other causes beyond our reasonable control. 

Your California Privacy Rights

For California residents:  as noted in this Privacy Policy, we may share your personal information with affiliates, some of which do not share the Hydra Unlimited name, for their direct marketing purposes.  As this category of affiliate is considered an unaffiliated party under California law, you may request information about our disclosure of personal information to third parties for their direct marketing purposes.  To make such a request, please contact us using the contact information provided below.  Please include your name and email address in such request.


At this time the Site do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.  However, you can change your privacy preferences regarding the use of cookies and similar technologies through your browser or mobile device.


The Site may contain links to other sites.  We are not responsible for the privacy practices or content of those linked sites.  We encourage our users to be aware when they leave our Site and to read the privacy statements of each website to which we may link that may collect personally identifiable information.

Transfer of Information

Any information you provide to us through the use of the Site may be stored, processed, transferred among, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this privacy policy regardless of where your personal information is kept.  If you have questions about cross-border transfers, please contact us as detailed below.

Consequences Of Not Providing Personal Information 

You are not required to provide all personal information identified in this policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we will not be able to process your orders, respond to your requests, or provide you with marketing that we believe you would find valuable.

Data Integrity And Retention

We use the information that we collect about you only for the purposes for which it is collected and consistent with this policy. We keep information provided to us for as long as we believe necessary for our business purposes and as permitted by applicable law.

Verifying, Changing, And Deleting Your Information

If you have registered for an account, you can access, review and manage many changes yourself via your account, including updating your profile information and changing your communication preferences.  If you have not registered for an account, or the information you are seeking is not available within your account, you can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate.  You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).

Changes To This Policy

Our business and the laws that regulate us change from time to time, and we reserve the right to change this policy.  If we do change this policy, we will post the revised version on the Site and the Application.  If we propose to change our policy in a way that would permit us to make additional uses of the personal information that we had previously collected about you, we will obtain your affirmative, express consent before using your information in a materially different way.

Contact Us 

If you have questions about this Policy, please contact us at any time by email at, by phone at 616-277-5138, or write to us at: 960 74th St. SW, Byron Center, MI 49315, Attention: Customer Service.

Updated: 10/22/2019